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|a 0030266432
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| 050 |
0 |
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|a HF5415.123
|b .S54 1993
|
| 090 |
0 |
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|a HF5415.123
|b .S54 1993
|
| 100 |
0 |
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|a Shimp, Terence A. ,
|e author
|
| 245 |
0 |
0 |
|a Promotion management and marketing communications
|c Terence A. Shimp.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a Fort Worth :
|b Dryden Press ,
|c c1993.
|
| 300 |
|
|
|a xxi, 682p. ; ;
|c 25 cm.
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Direct marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 999 |
|
|
|a 1000017857
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|