Promotion management and marketing communications

Promotion management and marketing communications

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Bibliographic Details
Main Author: Shimp, Terence A. (Author)
Format: Book
Published: Fort Worth Dryden Press c1993.
Edition:3rd ed.
Subjects:
Advertising
Communication in marketing
Direct marketing
Sales promotion
Description
Physical Description:xxi, 682p. ; 25 cm.
ISBN:0030266432

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