APA (7th ed.) Citation

Shimp, T. A. (1993). Promotion management and marketing communications (3rd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Communications. 3rd ed. Fort Worth: Dryden Press, 1993.

MLA (9th ed.) Citation

Shimp, Terence A. Promotion Management and Marketing Communications. 3rd ed. Dryden Press, 1993.

Warning: These citations may not always be 100% accurate.