Fundamentals of marketing
| Main Authors: | Stanton, William J. (Author), Etzel, Michael J. (Author), Walker, Bruce J. (Author) |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1991
|
| Edition: | 9th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
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