|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011355 |
| 005 |
20080630093000.0 |
| 008 |
021119s1991 |
| 020 |
|
|
|a 0070609527
|
| 090 |
0 |
0 |
|a HF5415
|b .S745 1991
|
| 100 |
1 |
|
|a Stanton, William J. ,
|e author
|
| 245 |
1 |
0 |
|a Fundamentals of marketing
|c William J. Stanton, Michael J. Etzel, Bruce J. Walker
|
| 250 |
|
|
|a 9th ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1991
|
| 300 |
|
|
|a xxxiii, 668 p. :
|b col. ill. ;
|c 26 cm.
|
| 440 |
|
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Etzel, Michael J. ,
|e author
|
| 700 |
1 |
|
|a Walker, Bruce J. ,
|e author
|
| 999 |
|
|
|a 1000017727
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|