Fundamentals of marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1991
|
| Edition: | 9th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xxxiii, 668 p. : col. ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070609527 |