Marketing : concepts and applications

Bibliographic Details
Main Authors: Schewe, Charles D. , 1942- (Author), Smith, Reuben M. (Author)
Format: Book
Published: New York : McGraw-Hill , c1980
Series:McGraw-Hill series in marketing
Subjects:

MARC

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090 0 0 |a HF5415   |b .S3238 1980 
100 0 |a Schewe, Charles D. ,   |d 1942- ,   |e author 
245 1 0 |a Marketing :   |b concepts and applications   |c Charles D. Schewe, Reuben M. Smith 
260 2 |a New York :   |b McGraw-Hill ,   |c c1980 
300 |a xxii, 665 p. :   |b ill. ;   |c 24 cm. 
440 0 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
650 0 |a Marketing   |x Problems, exercises, etc. 
700 1 |a Smith, Reuben M. ,   |e author 
999 |a 1000017715   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017716   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus