Marketing : concepts and applications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1980
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| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xxii, 665 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 007055272X |