Marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1984
|
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xvi, 734 p., [12] p. of plates : ill. (some col.) ; ; 27 cm. |
| ISBN: | 0471864935 |