MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000011351 | ||
| 008 | 021119n | ||
| 020 | |a 0434923311 |c pbk. | ||
| 090 | 0 | 0 | |a HF5415 |b .W545 1985 |
| 100 | 0 | |a Wilmshurst, John |e author | |
| 245 | 1 | 4 | |a The fundamentals and practice of marketing |c John Wilmshurst |
| 250 | |a 2nd ed | ||
| 260 | 2 | |a London |b Heinemann |c c1984 |g (1985 printing) | |
| 300 | |a vii, 239 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Marketing | |
| 710 | 1 | 2 | |a CAM Foundation |
| 710 | 1 | 2 | |a Institute of Marketing |
| 999 | |a 1000017740 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||