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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011351 |
| 005 |
20030413093000.0 |
| 008 |
021119n |
| 020 |
|
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|a 0434923311 ,
|c pbk.
|
| 090 |
0 |
0 |
|a HF5415
|b .W545 1985
|
| 100 |
0 |
|
|a Wilmshurst, John ,
|e author
|
| 245 |
1 |
4 |
|a The fundamentals and practice of marketing
|c John Wilmshurst
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a London :
|b Heinemann ,
|c c1984
|g (1985 printing)
|
| 300 |
|
|
|a vii, 239 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
|
|a "Published on behalf of the Institute of Marketing and the CAM Foundation."
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 710 |
1 |
2 |
|a CAM Foundation
|
| 710 |
1 |
2 |
|a Institute of Marketing
|
| 999 |
|
|
|a 1000017740
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|