The fundamentals and practice of marketing
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Published: |
London :
Heinemann ,
c1984
|
| Edition: | 2nd ed |
| Subjects: |
| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." |
|---|---|
| Physical Description: | vii, 239 p. : ill. ; 24 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0434923311 , |