Successful direct marketing methods : the Bob Stone direct marketing book

Bibliographic Details
Main Author: Stone, Bob , 1918-2007 (Author)
Format: Book
Published: Chicago, Ill. : National Textbook Crain Books , c1984.
Edition:3rd ed.
Subjects:
Description
Item Description:Includes index
Physical Description:xxiii, 496 p. : ill. ; ; 24 cm.
ISBN:0844230863