APA (7th ed.) Citation

Still, R. R. 1., & Cundiff, E. W. (1986). Essentials of marketing (3rd ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Still, Richard Ralph 1921, and Edward W. Cundiff. Essentials of Marketing. 3rd ed. Englewood Cliffs, NJ: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Still, Richard Ralph 1921, and Edward W. Cundiff. Essentials of Marketing. 3rd ed. Prentice-Hall, 1986.