Cases in marketing

Bibliographic Details
Main Authors: Still, Richard Ralph , 1921 (Author), Stevenson, Thomas H. , 1944- (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1985
Subjects:
Description
Physical Description:xii, 255 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references
ISBN:0131189859 ,