Fundamentals of marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
c1987.
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| Edition: | 8th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xx, 666 p. ill. (some col.) ; 25 cm. |
|---|---|
| ISBN: | 0070609438 |