Fundamentals of marketing

Bibliographic Details
Main Author: Stanton, William J. (Author)
Format: Book
Published: New York : McGraw-Hill , c1981.
Edition:6th ed.
Series:McGraw-Hill series in marketing
Subjects:

MARC

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090 0 0 |a HF5415   |b .S745 1981 
100 0 |a Stanton, William J. ,   |e author 
245 0 0 |a Fundamentals of marketing   |c William J. Stanton. 
250 |a 6th ed. 
260 2 |a New York :   |b McGraw-Hill ,   |c c1981. 
300 |a xvii, 604 p. :   |b ill. ; ;   |c 25 cm. 
490 0 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
650 0 |a Marketing   |v Case studies 
999 |a 1000017723   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017724   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus