Fundamentals of marketing
| Main Author: | |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1981.
|
| Edition: | 6th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Physical Description: | xvii, 604 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070608911 |