Fundamentals of marketing

Bibliographic Details
Main Author: Stanton, William J. (Author)
Format: Book
Published: New York : McGraw-Hill , c1984.
Edition:7th ed.
Series:McGraw-Hill series in marketing
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011343
005 20070821093000.0
008 021119n
020 |a 0070609071 
050 0 0 |a HF5415   |b .S745 1984 
090 0 0 |a HF5415   |b .S745 1984 
100 0 |a Stanton, William J. ,   |e author 
245 0 0 |a Fundamentals of marketing   |c William J. Stanton. 
250 |a 7th ed. 
260 2 |a New York :   |b McGraw-Hill ,   |c c1984. 
300 |a xxii, 697 p. :   |b ill. ; ;   |c 25 cm. 
440 0 0 |a McGraw-Hill series in marketing 
504 |a Includes bibliographical references and indexes 
650 0 |a Marketing 
650 0 |a Marketing   |v Case studies 
999 |a 1000017726   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus