Marketing contemporary concepts and practices
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
Allyn and Bacon
c1988
|
| Edition: | 3rd ed. |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000011341 | ||
| 020 | |a 0205105696 | ||
| 090 | 0 | 0 | |a HF5415 |b .S357 1987 |
| 100 | 0 | |a Schoell, William F. |e author | |
| 245 | 1 | 0 | |a Marketing |b contemporary concepts and practices |c William F. Schoell, Joseph P. Guiltinan |
| 250 | |a 3rd ed. | ||
| 260 | 2 | |a Boston |b Allyn and Bacon |c c1988 | |
| 300 | |a xxv, 762 p. |b ill. (some col.) |c 27 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Guiltinan, Joseph P. |e author | |
| 999 | |a 1000017721 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||