Marketing contemporary concepts and practices
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
Allyn and Bacon
c1988
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxv, 762 p. ill. (some col.) 27 cm |
|---|---|
| ISBN: | 0205105696 |