Marketing : contemporary concepts and practices
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
Allyn and Bacon ,
c1988
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xxv, 762 p. : ill. (some col.) ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 757-762) and index |
| ISBN: | 0205105696 |