Marketing : contemporary concepts and practices

Bibliographic Details
Main Author: Schoell, William F. (Author)
Format: Book
Published: Boston : Allyn and Bacon , c1985
Edition:2nd ed
Subjects:

MARC

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090 0 0 |a HF5415   |b .S357 1985 
100 0 |a Schoell, William F. ,   |e author 
245 1 0 |a Marketing :   |b contemporary concepts and practices   |c William F. Schoell 
250 |a 2nd ed 
260 2 |a Boston :   |b Allyn and Bacon ,   |c c1985 
300 |a xix, 714, [34] p. :   |b ill. (some col.) ;   |c 26 cm. 
504 |a Includes bibliography (p. [731]-[737]) and index 
650 0 |a Marketing 
999 |a 1000017720   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000056732   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus