Marketing : contemporary concepts and practices
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston :
Allyn and Bacon ,
c1985
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xix, 714, [34] p. : ill. (some col.) ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliography (p. [731]-[737]) and index |
| ISBN: | 0205082645 , |