Marketing : principles and strategies

Bibliographic Details
Main Author: Schewe, Charles D. , 1942- (Author)
Format: Book
Published: New York : Random House , c1987
Subjects:

MARC

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090 0 0 |a HF5415   |b .S3239 1987 
100 0 |a Schewe, Charles D. ,   |d 1942- ,   |e author 
245 0 0 |a Marketing :   |b principles and strategies   |c Charles D. Schewe 
260 2 |a New York :   |b Random House ,   |c c1987 
300 |a xxi, 673 p. :   |b col. ill. ; ;   |c 26 cm. 
504 |a Includes index 
650 0 |a Marketing 
650 0 |a Marketing   |x Management 
999 |a 1000017718   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017719   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus