Marketing concepts and applications

Bibliographic Details
Main Authors:	Schewe, Charles D. 1942- (Author), Smith, Reuben M. (Author)
Format:	Book
Published:	New York McGraw-Hill c1983
Edition:	2nd ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing Marketing > Problems, exercises, etc.

Marketing concepts and applications by Schewe, Charles D. 1942-, Smith, Reuben M.

Published 1980