Marketing : concepts and applications

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Marketing : concepts and applications

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Bibliographic Details
Main Authors:	Schewe, Charles D. , 1942- (Author), Smith, Reuben M. (Author)
Format:	Book
Published:	New York : McGraw-Hill , c1983
Edition:	2nd ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing Marketing > Problems, exercises, etc.

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