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| 001 |
0000011338 |
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20190708093000.0 |
| 008 |
021119s1983 |
| 020 |
|
|
|a 0070552517
|
| 090 |
0 |
0 |
|a HF5415
|b .S3238 1983
|
| 100 |
0 |
|
|a Schewe, Charles D. ,
|d 1942- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing :
|b concepts and applications
|c Charles D. Schewe, Reuben M. Smith
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1983
|
| 300 |
|
|
|a xx, 715 p. :
|b ill. (some col.) ;
|c 24 cm.
|
| 440 |
0 |
0 |
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Marketing
|x Problems, exercises, etc.
|
| 700 |
1 |
|
|a Smith, Reuben M. ,
|e author
|
| 999 |
|
|
|a 1000017717
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|