Marketing : concepts and applications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1983
|
| Edition: | 2nd ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: | xx, 715 p. : ill. (some col.) ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0070552517 |