APA (7th ed.) Citation

Schewe, C. D. ., & Smith, R. M. (1983). Marketing: Concepts and applications (2nd ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Schewe, Charles D. , and Reuben M. Smith. Marketing: Concepts and Applications. 2nd ed. New York: McGraw-Hill, 1983.

MLA (9th ed.) Citation

Schewe, Charles D. , and Reuben M. Smith. Marketing: Concepts and Applications. 2nd ed. McGraw-Hill, 1983.