Marketing : concepts and strategies

Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C. (Author)
Format: Book
Published: Boston : Houghton Mifflin , c1989
Edition:6th ed
Subjects:

MARC

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090 0 0 |a HF5415   |b .P658 1989 
100 0 |a Pride, William M. ,   |e author 
245 1 0 |a Marketing :   |b concepts and strategies   |c William M. Pride, O. C. Ferrell 
250 |a 6th ed 
260 2 |a Boston :   |b Houghton Mifflin ,   |c c1989 
300 |a 1 v. (various pagings) :   |b ill. (some col.), map ;   |c 26 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 1 |a Ferrell, O. C. ,   |e author 
999 |a 1000017707   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus