Marketing concepts and strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
Houghton Mifflin
c1989
|
| Edition: | 6th ed |
| Subjects: |
MARC
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| 008 | 021119s1989 | ||
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| 090 | 0 | 0 | |a HF5415 |b .P658 1989 |
| 100 | 0 | |a Pride, William M. |e author | |
| 245 | 1 | 0 | |a Marketing |b concepts and strategies |c William M. Pride, O. C. Ferrell |
| 250 | |a 6th ed | ||
| 260 | 2 | |a Boston |b Houghton Mifflin |c c1989 | |
| 300 | |a 1 v. (various pagings) |b ill. (some col.), map |c 26 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Ferrell, O. C. |e author | |
| 999 | |a 1000017707 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||