Marketing concepts and strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
Houghton Mifflin
c1989
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | 1 v. (various pagings) ill. (some col.), map 26 cm |
|---|---|
| ISBN: | 039550063X |