Marketing : concepts and strategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
Houghton Mifflin ,
c1989
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. (some col.), map ; 26 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 039550063X |