APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (1989). Marketing: Concepts and strategies (6th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 6th ed. Boston: Houghton Mifflin, 1989.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Concepts and Strategies. 6th ed. Houghton Mifflin, 1989.