Marketing : concepts, strategies, and decisions

Bibliographic Details
Main Author: Reibstein, David J. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1985
Subjects:

MARC

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090 0 0 |a HF5415   |b .R365 1985 
100 0 |a Reibstein, David J. ,   |e author 
245 1 0 |a Marketing :   |b concepts, strategies, and decisions   |c David J. Reibstein. 
260 2 |a Englewood Cliffs, NJ :   |b Prentice-Hall ,   |c c1985 
300 |a xvii, 684 p. :   |b ill. (some col.) ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Marketing 
999 |a 1000017712   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017713   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus