Marketing : concepts, strategies, and decisions
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1985
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| Subjects: |
| Physical Description: | xvii, 684 p. : ill. (some col.) ; 24 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0135568617 |