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| 020 |
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|a 0070511918
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| 050 |
0 |
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|a HF5415
|b .R325
|
| 090 |
0 |
0 |
|a HF5415
|b .R325
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| 100 |
0 |
|
|a Rapp, Stan ,
|e author
|
| 245 |
0 |
0 |
|a MaxiMarketing :
|b the new direction in advertising, promotion, and marketing strategy
|c Stan Rapp and Thomas L. Collins.
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1987.
|
| 300 |
|
|
|a x, 278 p. :
|b ill. ; ;
|c 23 cm.
|
| 500 |
|
|
|a Includes index
|
| 504 |
|
|
|a Bibliography: p. 269-274
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
0 |
|
|a Collins, Thomas L. ,
|e author
|
| 999 |
|
|
|a 1000017709
|b Book
|c Close Access
|e Gong Badak Campus
|