MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1987.
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| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | x, 278 p. : ill. ; ; 23 cm. |
| Bibliography: | Bibliography: p. 269-274 |
| ISBN: | 0070511918 |