Marketing : basic concepts and decisions

Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C. (Author)
Format: Book
Published: Boston : Houghton Mifflin , c1987.
Edition:5th ed.
Subjects:

MARC

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090 0 0 |a HF5415   |b .P77 1987 
100 0 |a Pride, William M. ,   |e author 
245 0 0 |a Marketing :   |b basic concepts and decisions   |c William M. Pride, O.C. Ferrell. 
250 |a 5th ed. 
260 2 |a Boston :   |b Houghton Mifflin ,   |c c1987. 
300 |a xxx, 766 p. :   |b ill. (some col.) ; ;   |c 26 cm. 
504 |a Includes bibliographical references and indexes 
650 0 |a Marketing 
700 0 |a Ferrell, O. C. ,   |e author 
999 |a 1000017705   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017706   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus