APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (1987). Marketing: Basic concepts and decisions (5th ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Basic Concepts and Decisions. 5th ed. Boston: Houghton Mifflin, 1987.

MLA (9th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing: Basic Concepts and Decisions. 5th ed. Houghton Mifflin, 1987.

Warning: These citations may not always be 100% accurate.