Marketing : basic concepts and decisions

Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. C. (Author)
Format: Book
Published: Boston : Houghton Mifflin , c1985.
Edition:4th ed.
Subjects:

MARC

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100 0 |a Pride, William M. ,   |e author 
245 0 0 |a Marketing :   |b basic concepts and decisions   |c William M. Pride, O.C. Ferrell. 
250 |a 4th ed. 
260 2 |a Boston :   |b Houghton Mifflin ,   |c c1985. 
300 |a xxix, 752 p. :   |b ill. (some col.) ; ;   |c 26 cm. 
504 |a Includes index 
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700 0 |a Ferrell, O. C. ,   |e author 
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