Problems in marketing

Bibliographic Details
Main Authors: Corey, E. Raymond (Author), Lovelock, Christopher H. (Author), Ward, Scott 1942- (Author)
Format: Book
Published: New York McGraw-Hill c1981
Edition:6th ed.
Series:McGraw-Hill series in marketing
Subjects:

MARC

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090 0 0 |a HF5415  |b .P724 1981 
245 0 0 |a Problems in marketing   |c [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward 
250 |a 6th ed. 
260 2 |a New York   |b McGraw-Hill  |c c1981 
300 |a xviii, 810 p.   |b ill. ;  |c 24 cm. 
440 0 0 |a McGraw-Hill series in marketing 
650 0 |a Marketing  |v Case studies 
650 0 |a Marketing  |x Management  |v Case studies 
700 0 |a Corey, E. Raymond  |e author 
700 0 |a Lovelock, Christopher H.  |e author 
700 0 |a Ward, Scott  |d 1942-  |e author 
999 |a 1000017698  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus