Marketing

Bibliographic Details
Main Authors: Murphy, Patrick E. , 1948- (Author), Enis, Ben M. (Author)
Format: Book
Published: Glenview, Ill. : Scott, Foresman and Co. , c1985
Series:Scott, Foresman series in marketing
Subjects:
Description
Physical Description:xvi, 654 p. : ill. (some col.) ; ; 29 cm.
Bibliography:Includes bibliographies and index
ISBN:0673159256