Marketing today

Bibliographic Details
Main Authors: Schwartz, David Joseph (Author), Mentzer, John T. (Author)
Format: Book
Published: San Diego : Harcourt Brace Jovanovich , c1985.
Edition:4th ed.
Subjects:

MARC

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090 0 0 |a HF5415   |b .S36138 1985 
100 0 |a Schwartz, David Joseph ,   |e author 
245 0 0 |a Marketing today   |c John T. Mentzer, David J. Schwartz. 
250 |a 4th ed. 
260 2 |a San Diego :   |b Harcourt Brace Jovanovich ,   |c c1985. 
300 |a xvi, 832 p. :   |b ill. (some col.) ; ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 0 |a Mentzer, John T. ,   |e author 
999 |a 1000011063   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus