Marketing today

Bibliographic Details
Main Authors: Schwartz, David Joseph (Author), Mentzer, John T. (Author)
Format: Book
Published: San Diego : Harcourt Brace Jovanovich , c1985.
Edition:4th ed.
Subjects:
Description
Physical Description:xvi, 832 p. : ill. (some col.) ; ; 24 cm.
Bibliography:Includes index
ISBN:0155550934