APA (7th ed.) Citation

Schwartz, D. J., & Mentzer, J. T. (1985). Marketing today (4th ed.). Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Schwartz, David Joseph, and John T. Mentzer. Marketing Today. 4th ed. San Diego: Harcourt Brace Jovanovich, 1985.

MLA (9th ed.) Citation

Schwartz, David Joseph, and John T. Mentzer. Marketing Today. 4th ed. Harcourt Brace Jovanovich, 1985.