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00000cam a2200000 7i4500 |
| 001 |
0000011321 |
| 005 |
20080716093000.0 |
| 020 |
|
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|a 0256060096
|
| 090 |
0 |
0 |
|a HF5415
|b .M42 1988 kit
|
| 100 |
1 |
|
|a McCarthy, E. Jerome [
|q (Edmund Jerome)] ,
|e author
|
| 245 |
1 |
0 |
|a Essentials of marketing
|c E. Jerome McCarthy, William D. Perreault, Jr.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
2 |
|
|a Homewood, Ill. :
|b Irwin ,
|c 1988
|
| 300 |
|
|
|a xvi, 512 p. :
|b ill. (some col.) ;
|c 25 cm. +.
|e 1 computer disk (5 1/4 in.)
|
| 440 |
|
4 |
|a The Irwin series in marketing
|
| 501 |
|
|
|a Computer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed.
|
| 504 |
|
|
|a Includes bibliography (p. 475-491) and index
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Perreault, William D. ,
|e author
|
| 999 |
|
|
|a 1000010136
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000010137
|b Computer Disc
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|