Essentials of marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1988
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| Edition: | 4th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvi, 512 p. : ill. (some col.) ; 25 cm. +. 1 computer disk (5 1/4 in.) |
|---|---|
| Bibliography: | Includes bibliography (p. 475-491) and index |
| ISBN: | 0256060096 |