Essentials of marketing
| Main Authors: | , |
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| Format: | Book |
| Published: |
Homewood, Ill.
Irwin
1988
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| Edition: | 4th ed. |
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xvi, 512 p. ill. (some col.) 25 cm. + 1 computer disk (5 1/4 in.) |
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| ISBN: | 0256060096 |