Essentials of marketing

Bibliographic Details
Main Authors: McCarthy, E. Jerome (Edmund Jerome) (Author), Brogowicz, Andrew A. (Author)
Format: Book
Published: Homewood, Ill. Richard D. Irwin 1982.
Edition:Rev. ed.
Series:The Irwin series in marketing
Subjects:

MARC

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100 0 |a McCarthy, E. Jerome  |q (Edmund Jerome)  |e author 
245 0 0 |a Essentials of marketing   |c E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. 
250 |a Rev. ed. 
260 2 |a Homewood, Ill.   |b Richard D. Irwin  |c 1982. 
300 |a xvii, 540 p.   |b ill. ;  |c 25 cm. 
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700 0 |a Brogowicz, Andrew A.  |e author 
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