APA (7th ed.) Citation

McCarthy, E. J. . [., & Brogowicz, A. A. (1982). Essentials of marketing (Rev. ed.). Richard D. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome [], and Andrew A. Brogowicz. Essentials of Marketing. Rev. ed. Homewood, Ill.: Richard D. Irwin, 1982.

MLA (9th ed.) Citation

McCarthy, E. Jerome [], and Andrew A. Brogowicz. Essentials of Marketing. Rev. ed. Richard D. Irwin, 1982.