Marketing

Bibliographic Details
Main Authors: McDaniel, Carl, Jr. , 1941- (Author), Darden, William R. , 1936- (Author)
Format: Book
Published: Boston : Allyn and Bacon , c1987
Subjects:

MARC

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090 0 0 |a HF5415   |b .M3794 1987 
100 0 |a McDaniel, Carl,   |c Jr. ,   |d 1941- ,   |e author 
245 1 0 |a Marketing   |c Carl McDaniel, Jr., William R. Darden 
260 2 |a Boston :   |b Allyn and Bacon ,   |c c1987 
300 |a xi, 756 p. :   |b col. ill. ;   |c 27 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 0 |a Darden, William R. ,   |d 1936- ,   |e author 
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