Marketing

Marketing

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Bibliographic Details
Main Authors: McDaniel, Carl, Jr. , 1941- (Author), Darden, William R. , 1936- (Author)
Format: Book
Published: Boston : Allyn and Bacon , c1987
Subjects:
Marketing
Description
Physical Description:xi, 756 p. : col. ill. ; 27 cm.
Bibliography:Includes index
ISBN:0205088112

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