APA (7th ed.) Citation

McDaniel, C., Jr., & Darden, W. R.. (1987). Marketing. Allyn and Bacon.

Chicago Style (17th ed.) Citation

McDaniel, Carl, Jr. , and William R. Darden. Marketing. Boston: Allyn and Bacon, 1987.

MLA (9th ed.) Citation

McDaniel, Carl, Jr. , and William R. Darden. Marketing. Allyn and Bacon, 1987.

Warning: These citations may not always be 100% accurate.